This label is easy to distinguish. If a product has a dye labelled as a colour with a number – Red #40, Yellow#5, it has artificial dyes. Actually if a product has colouring and you are unable to identify the relationship of the dye to an actual vegetable/seed/fruit then more than likely it is artificial (annatto seeds naturally creates yellow, beets create red, spinach - green, red cabbage – blue, carrot – orange ..I think you get the point.Here’s a summary of an article which gives a history on food colouring and the many studies which have defined the detrimental impact of artificial dyes on our health and in particular in children’s physical and mental health.